Although the following tips may be slightly more applicable to a larger charity fundraiser, whatever the size of the event, these 10 top tips that will help you to not go far wrong!
1. Decide the purpose of the event
The event you put on depends on what the purpose of the event is, how much do you want to raise or is it more for raising awareness? These factors will really influence the kind of event that you put on.
2. Decide who the target audience are
You need to have a clear idea of who might be coming to your event. How much will they be happy to spend on tickets and do they know people who they can invite? It’s also important to think about what the people you will be inviting will enjoy, eg. Would they prefer a sit down dinner, or a more informal event? Also, what do you need to do to get the right people at your event, do you need celebrity endorsement, high end auction lots etc.
3. Brainstorm and get ideas
Brainstorm. Gather ideas. Make mood boards. Use Pinterest. Get googling. Think outside the box. Dare to be different. Get creative. Be memorable and give the wow factor. Putting on a really memorable, fun event will mean people are more likely to relax, give money and want to come back to another similar event.
4. Set a goal and a budget
Setting a goal of how much you want to raise is really useful for planning and motivation. It is also important to have goals for how many guests you want to attend, how many prizes you want to secure etc. Setting a budget for each element of the event helps you to keep on track and raise the most amount of money on the night!
5. Build a good team
Getting others on board is important to build momentum. When people feel ownership over something they are more invested. Use other people to invite their friends and family, ask for prizes and auction lots, get ideas and use contacts! It is also great to get sponsorship for the event where possible- if you don’t ask you won’t get so be bold!
6. Spread the word
The more people that know about the event the more likely you are to get good numbers and support in general. It really helps to get ambassadors who can invite people on behalf of the event.
7. Attention to detail
Whatever the size of the event people always notice attention to detail! It really sets it apart from other events so make sure that you think about everything from the guests point of view from when they are walking towards the venue to leaving it. It’s worth thinking about all the things that could go wrong at the event and making sure there is a plan in place to rectify any problems.
8. Stay organised
Write a plan and stick to it. It’s really important to have a list of everything that needs to be done from the start until the day with deadlines so that nothing gets forgotten. This document can then be the reference point from which everything is done!
9. Remain calm
Try not to get stressed in the lead up to the event. It’s supposed to be fun and a celebration of the charity so make sure that you keep persective and remain relaxed on the day (as much as possible!).
10. Enjoy and share success
Thanking your donors is a great way to share the success of the evening. People love to be appreciated so receiving a personalised thank you will make them remember the event.